Charity has its place, but sooner or later, the idea is to liberate well-meaning people from charitable handouts so they can move forward in life.
A generous world gives trillions in support of charitable programs aimed at “poverty reduction.” Yet, very little of it is market-driven. Meanwhile, for-profit companies with labor and supply needs operate in the same areas where handouts are distributed. Together, we can create new markets and opportunity that connects local business needs to local family needs, so people can use their God-given gifts and talents in pursuit of a more self-sustaining (viable) path within their community and culture.
Directly or indirectly, business is the catalyst by which you provide for your family and serve others with your time and money. Likewise, business opportunity will be the same catalyst for someone who is struggling to overcome tremendous challenges today.
Experience exponential returns on your contribution and witness the change your generosity produces in someone’s life.
Viable’s Current Work
Organic Soybean Farming in Uganda
Uganda is a beautiful country with a rich culture and hard-working people. Despite the efforts of more than 10,000 charities and development “NGOs” operating in the country, large segments of the population currently grapple with food insecurity and malnutrition.
75% of Uganda’s population participates in agriculture for their livelihood. Nearly half of all working age people are subsistence farmers (farm to eat). For small farmers (1 to 2 acres) who are able to sell some of their harvest, total household income can be as little as $13 / month due in part to poor prices offered at local public markets. Poor infrastructure and fragmented supply networks add to the small farmer’s challenges.
Viable’s Market Makers (that’s you) help identify and facilitate a ready market for farmers cultivating soybeans at a grassroots level. On average, these farmers are working to support six dependents in their household, which will at times include orphans from the community. The new opportunity for farmers connects them to a regional and global supply chain that produces products sold in Uganda, India, Europe and the US.
In the midst of COVID-19, 5,000 farmers currently harvest more than 1,400 metric tons of soybeans for sale to buyers pre-arranged by Viable. The total value of their harvest is more than $379,000. In this, farmers see their income jump by 50%, which helps families overcome the “hunger season,” pay for their children’s school fees, receive medical treatment when needed, and retain their dignity.